Every media agency has to not only tend to the needs of their clients they have to be concerned about their own marketing efforts to bring in new clientele. For this reason, they really need to stay in tune with the current news as it relates to their industry.
In the past, it has been shown that when a large business entity is in need of media help that the news media will pick up the story. A good example of this is when Molson Coors set their media agency review mandate and this became news. In this particular case, it opened up doors for agencies to submit proposals in the hopes of becoming the selected agency.
The news is just one of the many resources that media agencies should be taking advantage of to build their client base. As busy as what these companies are they still need to pay attention to the building of their business.
It means having internal staff on hand that is focus on the media agency’s needs so the rest of the personnel can continue to devote their time to their clients. The media agency business is a competitive one. Those who run this type of business are well aware that the type of success that they bring to their clients is the same as what they need to bring to their own business.
Media Agencies in the US have to have the ability to tap into international markets and the news media is one way they can stay informed.