Media agents have to be aware of all the tools and resources that they are going to be relying on when they take on a new account. This agency has the task of the media planning for their clients. In today’s world of technology, they are going to be faced with making decisions of all kinds of advertising media. One of these will most certainly be digital media. This is why news about how digital media is doing in various industries is so very important. A good example of this is the fact that Huffington Post who relies so much on digital media still only broke even but was not able to turn a profit for 2014.
Caution has to be applied when reading news like this as to what were the mitigating factors before blaming it on the advertising and marketing efforts. Yet the media agencies must take this into account and be aware of how the various media outlets they use are faring. Media agencies are well aware of what works for one client may not work for another. This is why many industries rely on media agencies to run their advertising and marketing portfolio.